Selfridges Design System
A unified digital identity to drive creativity
& consistency across multiple teams.
Selfridges Design System
A unified digital identity to drive creativity
& consistency across multiple teams.
Selfridges
Design System
A unified digital identity to drive creativity & consistency across multiple teams.
Brand
Brand
Selfridges
Selfridges
Role
Role
Lead Product Designer
Lead Product Designer
Year
Year
2022 - present
2022 - present
Platforms
Platforms
Web, iOS, Android
Web, iOS, Android
Web, iOS, Android
Deliverables
Deliverables
Design system, page templates, reusable components
Design system, page templates, reusable components
Design system, page templates, reusable components
Skills
Skills
UX/UI Design, research & testing, UX copywriting, micro-animations
UX/UI Design, research & testing, UX copywriting, micro-animations
UX/UI Design, research & testing, UX copywriting, micro-animations
Using the ‘Atomic design’ model, the Selfridges Design System covers everything from high level brand foundations, through to reusable components across mobile, desktop, & app.
Using the ‘Atomic design’ model, the Selfridges Design System covers everything from high level brand foundations, through to reusable components across mobile, desktop, & app.
Using the ‘Atomic design’ model, the Selfridges Design System covers everything from high level brand foundations, through to reusable components across mobile, desktop, & app.
The Design System has laid the foundations for Selfridges to grow online by putting structures in place that enable multiple product squads to ship consistent products at scale.
This has empowered teams to collaborate more effectively & create better work.
The Design System has laid the foundations for Selfridges to grow online by putting structures in place that enable multiple product squads to ship consistent products at scale.
This has empowered teams to collaborate more effectively & create better work.
The Design System has laid the foundations for Selfridges to grow online by putting structures in place that enable multiple product squads to ship consistent products at scale.
This has empowered teams to collaborate more effectively & create better work.
Want to work together?
Shoot me an email & we can discuss working together
Want to work together?
Shoot me an email & we can discuss working together